Our Story
Earth Mama NZ
Small changes. Made with care.
Rippling further than you think.
We believe the everyday choices: what you bring into your home, what you put in the bin, what your children grow up around. These quietly shape the world we're all sharing. Earth Mama NZ exists to make those choices a little easier, and a lot more meaningful.
Our story
We built Earth Mama NZ into something of our own.
Earth Mama NZ has been shaped by passionate hands since the beginning. Three owners before us, each with their own eco values, each adding something to what it stands for today. When we discovered it in 2024, we knew we'd found something worth continuing.
We're Lorraine and Amy, a mother and daughter from Aotearoa who've always believed that living with less waste isn't a sacrifice. It's just a different kind of richness. Growing vegetables. Raising animals. Upcycling what others discarded. Moving farms across the North Island and carrying that rural, self-sustaining rhythm with us wherever we landed.
"This business found us at exactly the right time. And we're bringing everything we are to it.."
A place where the values we live by: sustainability, learning, intentionality, could become something we share with you.
The duo behind it
Two generations, one shared belief.
Lorraine
An early childhood educator with decades in the space, beginning with Amy at playcentre at just seven months old. Her work has always been about that magical moment when curiosity clicks into understanding. She brings that same energy to every product we choose for families.
Amy
Amy is a former architectural designer turned full-time mum to two kids who are somehow growing up far too fast. She lives the eco-conscious life she talks about and if a product doesn't pass the real-life family test, it doesn't make the cut.
Together, we're genuinely excited to be doing this, building something that reflects how we actually live and sharing it with families who feel the same pull toward something better.
What you'll find here
Everything chosen with a reason.
We've done the searching so you don't have to. Every product here has been chosen with intention: practical, long-lasting, and easy to bring into everyday life.
Eco essentials
Everyday products that are kinder to your home and the planet.
Low-tox living
Safer alternatives for your family, without the sacrifice.
Re-loved learning
Curated books, toys and resources that inspire curiosity and play.
We're always growing what we offer. If there's a product, brand, or category you would love to see, we genuinely want to know.
Come join us on the journey.
We're building this as we go, finding new brands and products all the time. Browse what we've gathered so far. If something speaks to you, it was probably chosen with your family in mind.
Shop Earth Mama NZ →Want to see something specific here? Reach out on social or drop us a line at hello@earthmama.nz
We're so glad you're here. Lorraine & Amy x
