My Journey

Hello I’m Jaimee! I run Earth Mama from my home in Mangawhai, Northland, with the help of my husband Brendon, 3 year old daughter Charli and  10 month old son Bodie. I love dark chocolate, reading, the beach, yoga, journaling, sunshine and organisation.

Earth Mama was originally established in 2015 by a mother who was passionate about reducing the toxins from plastic baby bottles going into our little ones. She wanted safer alternatives made more available.

My journey to living a more natural, Earth friendly life began after struggling with migraines, panic attacks, anxiety, and eczema. About 10 years ago, after failing to see long term results from mainstream methods, I turned to a more holistic and natural approach for healing myself and improving my quality of life. I knew things had to change so I improved my diet, started practicing yoga and mindfulness, began eliminating toxins from my home/environment, and it grew from there. What I put in, on and around my body became of the utmost importance.

Little did I know that everything I had learnt would serve me well once again, as I then overcame issues with stress and fertility struggles, which left IVF as our ‘only option’. I learnt a lot about how the way I was living affected me mentally and physically. I delved into concepts like minimalism and simple living to help combat my stress levels, and found out even more about the toxins that are all around us. I have also learnt a lot about the impact our choices and lifestyles can have on our beautiful Mother Earth so I strive to ensure that my choices have less impact on our planet too. 

Since embarking on this journey, I have experienced incredible changes in overall health and wellbeing, not to mention naturally conceiving our two beautiful children. Now that they are here I am even more conscious about what I bring into our home and the way we live our lives. 

I have so many ideas for Earth Mama moving forward and I can’t wait to share them all with you. 

Thank you for being here. If there is anything you’d like to see here at Earth Mama please reach out on social media or email me at

Jaimee x

(December 2022)