{"title":"Oral Care","description":"\u003cp style=\"text-align: center;\"\u003eMake the switch to a more natural daily routine with our thoughtfully chosen range of oral care essentials. These simple swaps help reduce plastic while caring for your smile.\u003c\/p\u003e","products":[{"product_id":"stainless-steel-tongue-scraper","title":"Stainless Steel Tongue Scraper","description":"\u003cp\u003eA simple addition to your daily routine that can make a big difference. Tongue scraping helps remove the build-up of bacteria and food debris that naturally collects on the tongue, leaving your mouth feeling cleaner and your breath fresher.\u003c\/p\u003e\n\u003cp\u003eMade from high-quality stainless steel, this tongue scraper is hygienic, easy to clean, and designed to last for years, making it a sustainable alternative to disposable plastic options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable food-grade stainless steel.\u003c\/li\u003e\n\u003cli\u003eReusable and low-waste.\u003c\/li\u003e\n\u003cli\u003eEasy to clean and maintain.\u003c\/li\u003e\n\u003cli\u003eHelps reduce odour-causing bacteria.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections of Use: \u003c\/strong\u003eEach morning, hold both handles and gently draw the curved edge from the back of your tongue to the front. Repeat as needed, rinsing the scraper between passes. After use, rinse thoroughly with water and store in a dry place.\u003c\/p\u003e","brand":"Solid Oral Care","offers":[{"title":"Default Title","offer_id":43380915896409,"sku":null,"price":13.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9460\/files\/Stainless_steel_tongue_scraper_Solid_oral_care_Earth_Mama_NZ.webp?v=1780643585"},{"product_id":"fresh-mint-fluoride-toothpaste-jar","title":"Fresh Mint Fluoride Toothpaste Jar","description":"\u003cp\u003eEnjoy a fresh, clean smile with this low-waste fluoride toothpaste, packaged in a reusable glass jar with an aluminium lid. Featuring a classic peppermint flavour and gentle foaming action, it leaves your mouth feeling fresh while helping to protect and strengthen teeth.\u003c\/p\u003e\n\u003cp\u003eFormulated with 1000ppm fluoride, this dentally approved toothpaste is suitable for both adults and children, making it an easy eco-friendly swap for the whole family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClassic fresh mint flavour\u003c\/li\u003e\n\u003cli\u003eGentle foaming formula\u003c\/li\u003e\n\u003cli\u003e1000ppm fluoride to help protect and strengthen teeth\u003c\/li\u003e\n\u003cli\u003eSuitable for adults and children\u003c\/li\u003e\n\u003cli\u003eReusable glass jar with aluminium lid\u003c\/li\u003e\n\u003cli\u003eApproximately 180 brushes per 95g jar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003cbr\u003eUsing a clean, dry scoop, apply a pea-sized amount of toothpaste to your toothbrush and brush for two minutes. Spit out after brushing. Use morning and night.\u003c\/p\u003e\n\u003cp\u003eChildren under 6 years: Use a smear of toothpaste and brush under adult supervision.\u003c\/p\u003e\n\u003cp\u003eStore out of reach of children and pets. Keep the lid closed after use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eCalcium carbonate, xylitol, glycerin, water, sodium bicarbonate, coconut oil, flavour oil, sodium lauroyl sarcosinate, guar gum, xanthan gum, menthol, monk fruit extract. Contains 1000ppm fluoride as sodium monofluorophosphate.\u003c\/p\u003e","brand":"Solid Oral Care","offers":[{"title":"Default Title","offer_id":43380927463513,"sku":null,"price":12.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9460\/files\/Fresh_Mint_Fluoride_Toothpaste_Jar_Solid_oral_care_Earth_Mama_NZ.webp?v=1780644726"},{"product_id":"strawberry-fluoride-toothpaste-jar","title":"Strawberry Fluoride Toothpaste Jar","description":"\u003cp\u003eMake brushing time a little more fun with this deliciously mild strawberry toothpaste, thoughtfully packaged in a reusable glass jar with an aluminium lid. With a gentle strawberry flavour and a subtle hint of bubblegum, it's a great option for those who prefer a toothpaste without a strong minty aftertaste.\u003c\/p\u003e\n\u003cp\u003eDentally approved and formulated with 1000ppm fluoride, it helps protect and strengthen teeth while providing a gentle foaming clean for both adults and children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMild strawberry flavour with a hint of bubblegum.\u003c\/li\u003e\n\u003cli\u003eNo spicy or overpowering aftertaste.\u003c\/li\u003e\n\u003cli\u003eGentle foaming formula.\u003c\/li\u003e\n\u003cli\u003e1000ppm fluoride to help protect and strengthen teeth.\u003c\/li\u003e\n\u003cli\u003eSuitable for adults and children.\u003c\/li\u003e\n\u003cli\u003ePlastic-free packaging with a reusable glass jar and aluminium lid.\u003c\/li\u003e\n\u003cli\u003eApproximately 180 brushes per 95g jar.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003cbr\u003eUsing a clean, dry scoop, apply a pea-sized amount of toothpaste to your toothbrush and brush for two minutes. Spit out after brushing. Use morning and night.\u003c\/p\u003e\n\u003cp\u003eChildren under 6 years: Use a smear of toothpaste and brush under adult supervision.\u003c\/p\u003e\n\u003cp\u003eStore out of reach of children and pets. Keep the lid closed after use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eCalcium carbonate, xylitol, glycerin, water, coconut oil, flavour oil, sodium lauroyl sarcosinate, sodium citrate, sodium chloride, guar gum, xanthan gum, menthol, monk fruit extract. Contains 1000ppm fluoride as sodium monofluorophosphate.\u003c\/p\u003e","brand":"Solid Oral Care","offers":[{"title":"Default Title","offer_id":43380934180953,"sku":null,"price":12.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9460\/files\/Strawberry_Fluoride_natural_toothpaste_jar_Solid_oral_care_Earth_Mama_NZ.png?v=1780646076"},{"product_id":"sensitive-fresh-mint-fluoride-toothpaste-jar","title":"Sensitive Fresh Mint Fluoride Toothpaste Jar","description":"\u003cp\u003eCare for sensitive teeth without compromising on freshness. This NZ-made sensitive toothpaste is specially formulated to gently clean while helping to protect and strengthen teeth, all in a reusable glass jar with an aluminium lid.\u003c\/p\u003e\n\u003cp\u003eWith a classic peppermint flavour and gentle foaming action, it leaves your mouth feeling clean and refreshed. Formulated with 1000ppm fluoride, xylitol, and potassium nitrate, it's designed to support sensitive teeth as part of your everyday oral care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpecially formulated for sensitive teeth\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRefreshing fresh mint flavour\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGentle foaming action\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1000ppm fluoride and xylitol to help protect and strengthen teeth\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eContains potassium nitrate for sensitive teeth care\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty free, and palm oil free\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePlastic-free packaging with a reusable glass jar and aluminium lid\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApproximately 180 brushes per 95g jar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003cbr\u003eUsing a clean, dry scoop, apply a pea-sized amount of toothpaste to a soft toothbrush and brush for two minutes. Spit out after brushing and use morning and night.\u003c\/p\u003e\n\u003cp\u003eDesigned for ages 12+. If tooth sensitivity persists after two weeks of twice-daily use, consult your dentist.\u003c\/p\u003e\n\u003cp\u003eStore out of reach of children and pets. Keep the lid securely closed after use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eCalcium carbonate, xylitol, glycerin, water, potassium nitrate, coconut oil, flavour oil, xanthan gum, sodium lauroyl sarcosinate, menthol, monk fruit extract. Contains 1000ppm fluoride as sodium monofluorophosphate.\u003c\/p\u003e","brand":"Solid Oral Care","offers":[{"title":"Default Title","offer_id":43380969537625,"sku":null,"price":12.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9460\/files\/Sensitive_fresh_mint_flouride_toothpaste_Solid_oral_care_Earth_Mama_NZ.webp?v=1780651240"},{"product_id":"stainless-steel-toothpaste-scoop","title":"Stainless Steel Toothpaste Scoop","description":"\u003cp\u003eThe perfect companion to your toothpaste jar, this stainless steel scoop makes it easy to measure just the right amount every time. Designed for use with jarred toothpaste, it adds a touch of luxury to your daily oral care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect for jarred toothpaste\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDurable stainless steel construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGuaranteed to never rust or break\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eLength: 13cm, Scoop width: 1.6cm (at widest point)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003cbr\u003eUse a clean, dry scoop to apply toothpaste to your toothbrush. Wipe or rinse clean after use and store in a dry place\u003c\/p\u003e","brand":"Solid Oral Care","offers":[{"title":"Default Title","offer_id":43381047033945,"sku":null,"price":7.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9460\/files\/Solid_toothpaste_scoop_stainless_steel_Earth_Mama_NZ.png?v=1780655275"},{"product_id":"fresh-mint-fluoride-toothpaste-tablets","title":"Fresh Mint Fluoride Toothpaste Tablets","description":"\u003cp\u003eA simple, low-waste alternative to traditional toothpaste, these NZ-made toothpaste tablets come in a reusable glass jar and transform into a smooth paste as soon as they come into contact with water or saliva.\u003c\/p\u003e\n\u003cp\u003eWith a classic peppermint flavour and an icy cool finish, they provide a refreshing clean while the gentle foaming formula and 1000ppm fluoride help protect and strengthen teeth. Perfect for home, travel, or anyone looking to reduce plastic in their daily routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNZ made and plastic free.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTransforms into a paste when chewed.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eClassic fresh mint flavour with an icy cool finish.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGentle foaming action.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1000ppm fluoride to help protect and strengthen teeth.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty free, and palm oil free.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e60 toothpaste tablets in a reusable glass jar with aluminium lid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003cbr\u003eGently chew one tablet until it forms a paste, or press the tablet into your toothbrush bristles and add a few drops of water. Brush as normal for two minutes, then spit. Use morning and night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eCalcium carbonate, xylitol, acacia gum, sodium bicarbonate, flavour oil, coconut oil, sodium lauroyl sarcosinate, sodium citrate, menthol, monk fruit extract, magnesium stearate. Contains 1000ppm fluoride as sodium monofluorophosphate.\u003c\/p\u003e","brand":"Solid Oral Care","offers":[{"title":"Default Title","offer_id":43381057912921,"sku":null,"price":12.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/9460\/files\/Fresh_Mint_Toothpaste_Tablets_Solid_Earth_Mama_NZ.jpg?v=1780657219"}],"url":"https:\/\/www.earthmama.nz\/collections\/oral-care.oembed","provider":"Earth Mama NZ","version":"1.0","type":"link"}